About Me

My name is Jennifer Begakis, and I research investment strategies that “all started with a mouse.” Focusing on histories of financial capitalism and the Disney Parks and Resorts from the late 1940s to today, my doctoral work explores the critical limitations of corporate strategic planning.

I argue Disney’s past mistakes and failures offer fresh insight into the famous company’s corporate strategies and provide a new and necessary history of The Walt Disney Company that stories of Walt Disney and lore of his successes do not.

Jennifer Begakis, Ph.D. Candidate at Cornell University