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Divestment to Disneyland

“One decade after Disneyland opened its gates to guests in 1955, Walt Disney Productions consolidated ownership of “Project Mickey.” The publicly traded animation and film company famous for inventing a talking mouse named Mickey, finalized a seven-year purchase plan of Walt Disney’s Anaheim, California theme park; its operating company, Disneyland Inc., and Walt Disney’s independent startup, WED Enterprises, commonly known as Disney Imagineering. The 1965 acquisition closing date marked the beginning of a new cornerstone of Disney entertainment business—the Disney Parks and Resorts.”

Chapter 3: “Project Mickey,” from Divestment to Disneyland
Jennifer A. Begakis; Ph.D. Candidate & Historian

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  • Consolidating Walt Disney

    Ch. 4: “Project Mineral King” – From Consolidation to Failure J. Begakis In 1958, Walt Disney Productions (WDP) began a seven-year corporate consolidation of Disneyland. Between 1958 and 1965, the publicly traded animation and film company acquired and then purchased Walt Disney’s two startup companies, Disneyland Inc., and WED Imagineering. When Disneyland opened in 1955, […]

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  • ABC’s “Dateline Disneyland”

    Ch. 3: “Project Mickey” from Divestment to Disneyland J. Begakis  One week before Disneyland opened its gates to the public on July 17, 1955, Walt Disney invited select members of the press to stroll his park grounds and experience firsthand all its wonders. Among this first group of Disneyland guests was one vocal skeptic of […]

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